GAA, Alcohol and The Community: Jim speaks about the relationship of alcohol and the GAA. Jim speaks about how a more mature and modern attitude taken by coaches unto athletes in the GAA can prevent excessive binge-drinking that has become a negative connotation of the GAA. Jim speaks about how impactful the GAA is in rural Ireland, referring back to its roots that originally captured the hearts of the Irish people. The GAA is a fundamental organisation in Ireland that is a community in itself for men young and old.