Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
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Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
How to build a values based brand that lets you sleep at night
Didn't See It Coming with Marc Stoiber
38 minutes 38 seconds
5 years ago
How to build a values based brand that lets you sleep at night
I've known Len Laycock for years. His stunning home furnishings design / retail brand Upholstery Arts was a beacon on the Vancouver scene - not least of which for its impeccable sustainability cred.
Fast forward a few years, and Len is launching another green brand. Horizontal.eco is a stunning bed that features innovation, striking design, and sustainability built in.
What's the secret to launching a values-based brand? That's what we talked about on the show, dipping into anecdotes from Len's career as Director of Marketing at IKEA, his 17-year experience building Upholstery Arts, and his new venture Horizontal.
Liked this podcast? Here are a few more you'll enjoy
The innovation story every frustrated entrepreneur needs to hear
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Building your own brand? Start with my book BrandDIY, and my BrandDIY facebook group.
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Didn't See It Coming with Marc Stoiber
Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
