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Didn't See It Coming with Marc Stoiber
Marc Stoiber
98 episodes
8 months ago
Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
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Marketing
Business,
Society & Culture,
Entrepreneurship
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All content for Didn't See It Coming with Marc Stoiber is the property of Marc Stoiber and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!
Show more...
Marketing
Business,
Society & Culture,
Entrepreneurship
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Drake, the Raptors, and the EU election: What's the brand connection?
Didn't See It Coming with Marc Stoiber
22 minutes 25 seconds
6 years ago
Drake, the Raptors, and the EU election: What's the brand connection?
There's never a shortage of great marketing and brand-related stories. But we really hit the jackpot the last little while. So I went on the air with Mark Brennae of CFAX to talk about it. First, what's up with Drake? Is he the new Toronto Raptors mascot, or a genius marketer? If you haven't been paying attention, the rapper is front and centre at Raptors games, and his visibility has gone through the roof during the playoffs. How much exposure is too much? Which brand benefits, and which brand pays? It's all in the first half of my show with Mark.  Second, the EU election happened yesterday, and the results were certainly not what populists were expecting. But had anyone really paid attention to the complex worldviews of euro-constituents, the rise of the Greens may have made perfect sense. Worldview thinking is something we marketers do as a matter of course. I talk about it during the second half of my show with Mark.  Did you enjoy this show? Do me a huge favour and spread the love with the social media buttons onscreen. Truly appreciate it. Oh, and if you'd like more brand and marketing content from me, subscribe to my newsletter!
Didn't See It Coming with Marc Stoiber
Join Marc as he digs into the brand and marketing secrets of everyone from brash startup founders to sophisticated corporate marketers. An easy, conversational podcast with tips and hints guaranteed in every episode!