Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly!   My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint.  That means new domain setup, host DNS record setup, list verification, spam management and more.    I am Paul Mosenson, Lead Generator and Fractional CMO, founder of NuSpark Consulting.  I manage email campaigns as part of my role, so this topic is critically important to understand email deliverability!  Listen!