A Recap of the new book: The Revenue Zone, with Tom Burton

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Did It Work?

Paul Mosenson

59 episodes

3 months ago

Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement

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Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Analytics & Measurement

Marketing

Business,

Management

A Recap of the new book: The Revenue Zone, with Tom Burton

Did It Work?

41 minutes 35 seconds

3 years ago

A Recap of the new book: The Revenue Zone, with Tom Burton

Today a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth, I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey. Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too! And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.