This episode explores a powerful yet often misunderstood marketing tool: market research.  Many people miss the mark with market research because they think that its purpose is for our audience to tell us what to offer — it’s not. I'll discuss the common errors, such as using testimonials, not applying research insights effectively, and not asking the right questions.  To make more sales with less effort, you need a market research 'system' that brings in fresh, relevant data on a weekly basis, so you always have the right words for your sales pages and content.  Feel overwhelmed by market research? I got you! My Discoverability by Design program demystifies the process, with templates and tech tools, for seamless integration into your messaging, content and offerings.  Learn more here: https://www.danigardner.com/discoverability-by-design