In this episode of Devico Breakfast Bar Podcast, Oleg Sadikov, the co-founder and CEO at Devico & DeviQA, sits down with Arian Oosthoek, co-founder at Simpson, to explore how AI can transform pricing strategy for mid-market companies.
He shares how Simpson grew from an academic project into a scalable SaaS platform built for flexibility, control, and practical implementation.
Arian reflects on early market resistance, the rise of AI-driven demand, and the technical decisions that helped Simpson scale across industries.
Episode highlights:
What companies get wrong when implementing pricing algorithms
How to overcome early market resistance and scaled adoption
Why timing matters in AI product adoption
The strategic limits of software development outsourcing in high-context domains
What “hyperlearning” means and how it powers continuous pricing optimization
Join the Devico Breakfast Bar for compelling discussions led by a seasoned industry expert who generously shares a wealth of knowledge and firsthand experience.
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Check out Devico - https://devico.io
Check out DeviQA - https://www.deviqa.com
Learn more about Devico's software development outsourcing services - https://devico.io/services/software-development-outsourcing
Learn more about DeviQA's AI testing services - https://www.deviqa.com/services/ai-testing-services/
