NEW Leave us a 90-second voice message about this episode. -- This month, Apple announced the new Vision Pro headset. 10 years from now, will we look back and say it changed our life? Can we ever know whether something is a Flop or the Future? Think about it. When they first came out, did folks know that the electric refrigerator or the microwave oven would change modern life as we know it? How about when Apple launched the iPhone? Sure—today we think about that as a turning point in history. But then? Discerning and predicting new tech is hard. You’ll find naysayers and you’ll find worshippers from the first minutes it appears. Who’s right? And how would we know? APPLE VISION PRO LAUNCH (JUNE 5, 2023) “In the same way that Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing.” …“The first Apple product you look through, and not at.” — Tim Cook Watch the 2 hour event (Apple Vision Pro begins at 1hr 20min) APPLE IPHONE LAUNCH (JANUARY 9, 2007) “Every once in a while, a revolutionary product comes along that changes everything” — Steve Jobs MORE LINKS Professor Scott Galloway was unimpressed with the Vision Pro launch TALK BACK NEW! Leave us a 90-second voice message about this episode. We may feature it in a future segment! Follow Device & Virtue on Instagram and Twitter. Follow Chris and Adam on Twitter. Support Device & Virtue. Learn how. Learn more about your ad choices. Visit podcastchoices.com/adchoices