This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
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This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
Our next episode starts drilling down into how to answer the first question - what is the External Environment? The first thing you need to do to make sense of your environment is to segment it - which involves clumping the incredible range of customers, products, markets etc. into broad segments. We describe a clip from The Hunger Games to illustrate this, as well as a business example from the car rental market, and finally introduce a four step process for getting creative with segmentation.
Developing Strategy: a Pragmatic Approach
This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
