This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
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This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
Looking at your company, charity, product (or yourself) through the eyes of your customer is always instructive. We discuss one simple tool for doing so - the Value Curve, popularised by the controversial but interesting book "Blue Ocean Strategy". This bit they got right - thinking about how to improve the customer offer, not forgetting lowering price, is a great place to start with developing options. The first step is to understand your customer value proposition - a critical part of the "internal situation" and the value curve is a neat and easy way to do it.
Developing Strategy: a Pragmatic Approach
This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
