This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
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This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
Bonus episode: segmenting the YHA's customers with Caroline White
Developing Strategy: a Pragmatic Approach
33 minutes 24 seconds
5 years ago
Bonus episode: segmenting the YHA's customers with Caroline White
In this bonus episode we chat to Caroline White, ex-CEO of the Youth Hostel Association, about the role of segmentation in the revitalisation of the YHA. Caroline is an experienced strategist and didn't use the structure we covered in episode 2 but whether you use a tool or a more intuitive approach, the key is to be aware of the many segments that you can and do serve, and thus the range of options on offer. At the end we discuss how the segmentation approach we described in our episode might have been used at the YHA, so you have an idea about how to use this tool in practice.
Developing Strategy: a Pragmatic Approach
This podcast teaches you how to design a strategy, whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. www.developingstrategy.com
