Kasey Byrne shares lessons from her time at Postman and NPM, including how to grow free users into power users without crossing the line. She talks about the importance of showcasing creative use cases, avoiding buzzwords, and building authentic relationships with technical audiences. We also dig into the challenges of attribution in developer marketing and why curiosity about the product and user pain points is crucial. Whether you're in DevRel or developer marketing, this conversation offers fresh insights into what works—and what doesn’t. See the transcript and more at https://developer.marketing Get developer marketing for you or for your team.