Slow season doesn’t have to mean slow growth. In this episode, Chris sits down with longtime Detailers Roadmap partner Kurt Felmar to talk about staying profitable when the phones get quiet—and how to use that downtime like a weapon. From dialing in customer retention to finally getting that content strategy off the ground, this convo is packed with real talk and real tactics for detailers who want to win year-round. Whether you're in the middle of a slump or prepping for one, this episode wi...
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Slow season doesn’t have to mean slow growth. In this episode, Chris sits down with longtime Detailers Roadmap partner Kurt Felmar to talk about staying profitable when the phones get quiet—and how to use that downtime like a weapon. From dialing in customer retention to finally getting that content strategy off the ground, this convo is packed with real talk and real tactics for detailers who want to win year-round. Whether you're in the middle of a slump or prepping for one, this episode wi...
Episode 39 (REDUX) - Put Some Thought Into It! Success, Marketing, and Leveraging Relationships - Luke Howell
Detailers Roadmap Cruise Control
1 hour 39 minutes
5 months ago
Episode 39 (REDUX) - Put Some Thought Into It! Success, Marketing, and Leveraging Relationships - Luke Howell
In this conversation, Luke Howell shares his journey to the detailing industry and emphasizes the importance of identifying and understanding your ideal customer avatar. He highlights the value of niche marketing and tailoring marketing messages to different customer avatars. Luke also discusses the benefits of testing different marketing approaches and building relationships within the community. He emphasizes the need to define success and invest in personal and professional developm...
Detailers Roadmap Cruise Control
Slow season doesn’t have to mean slow growth. In this episode, Chris sits down with longtime Detailers Roadmap partner Kurt Felmar to talk about staying profitable when the phones get quiet—and how to use that downtime like a weapon. From dialing in customer retention to finally getting that content strategy off the ground, this convo is packed with real talk and real tactics for detailers who want to win year-round. Whether you're in the middle of a slump or prepping for one, this episode wi...
