In conversation with Meera Dattani (Journalist & Executive Editor at Adventure.com) and Emma Gregg (Travel Journalist, Editor, Author & Photographer), Ash Bhardwaj (Author of Why We Travel, Film-maker and Storyteller) discuss what makes a good sustainable story in this day and age, angles that shouldn’t be overlooked, how greenwashing is problematic, and what a good travel writer’s pitch with sustainability at its core should look like. 

This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, in partnership with Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960. Introduction by Daniel James Clarke, BGTW Sustainability Lead and Symposium Organiser.

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