In conversation with Juliane Caillouette Noble (Managing Director, The Sustainable Restaurant Association) and Michael Mason-Shaw (Hospitality ESG Specialist and Regional Director of Operations Cycas Hospitality Industry), Alicia Sheber (Travel & Hospitality Writer at read-thread.com) discusses the questions travel writers should ask of restaurants and hotels to cut through the accreditation and marketing terms and avoid accidental greenwashing in our coverage. Due to a fire alarm on the day, part of this live recording is missing. 

This episode was recorded live at the British Guild of Travel Writers' Better World Symposium, in partnership with Destination Canada and hosted by Hyatt Place London City East. Find further details of the event and 2025's edition at bgtw.org/better-world. Work in travel media? Consider becoming a member of the BGTW, accrediting and representing the UK Travel Media since 1960. Introduction by Daniel James Clarke, BGTW Sustainability Lead and Symposium Organiser.

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