“Culture isn’t fluff—it’s your brand strategy.” — Erika Heald In this episode, B2B marketing consultant Erika Heald explains why authentic company culture is the key to trust, loyalty, and scalable content. With experience at Salesforce, LinkedIn, and Anaplan, Erika shares how culture shapes content, why employees are your best brand ambassadors, and how to use AI without losing humanity. Key takeaways: Why ignoring culture damages both talent and brand Salesforce as a model for culture-driven content How onboarding fuels employee advocacy Building governance frameworks (voice, style, taxonomy) B2B is really H2H: human to human How to adopt AI with a culture-first mindset Listen on Spotify, Apple Podcasts, or watch on YouTube. #B2BMarketing #ContentStrategy #CompanyCulture #AI #Salesforce #DesignRushPodcast FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH