“Be careful about being too forward looking… Stay focused on a narrow use case and a narrow feature set, and getting product-market fit.” — Steve Oriola
In this episode, Steve Oriola, CEO of Unbounce and Insightly CRM, breaks down the 6 most common mistakes SaaS companies make when trying to scale — from chasing features too early to misunderstanding TCO and ignoring critical metrics like LTV-to-CAC.
He explains why AI must be practical, not hype-driven, and how leadership evolves from “hunting down people who weren’t accomplishing tasks” to “helping people more than driving people.”
🚀 Key takeaways:
“People want to do good work… Leadership is about creating the want.”
“You need to be prototyping and testing because the way users interact with SaaS is going to change drastically.”
“Conversion rate when an email is getting you to a landing page is 19%.”
“If it’s not 3X [LTV-to-CAC], your business is not going to scale.”
Listen on Spotify, Apple Podcasts, or watch the full video on YouTube.
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