What does it take to reinvent the world’s best-selling chip brand — and make it feel brand new again? In this episode, Carl Gerhards, Senior Design Director at PepsiCo, joins Kia Johnson on the DesignRush Podcast to unpack how Lay’s underwent its most ambitious brand refresh in nearly a century. From rediscovering its roots to turning packaging into storytelling, Carl shares how design drives meaning, emotion, and business growth on a global scale. What you’ll learn: How PepsiCo reimagined Lay’s visual identity for over 200 markets Why authenticity and storytelling are at the heart of great design The balance between heritage, innovation, and future-proofing a global brand How design systems create consistency and cultural resonance What Lay’s viral “Chip Cam” campaign with Beckham and Henry reveals about brand joy.Lay’s rebrand isn’t just a new look, it’s a masterclass in how design tells a story worth sharing. 🎧 Watch the full episode on YouTube, or listen on Spotify and Apple Podcasts. #Lays #PepsiCo #BrandDesign #Rebrand #Storytelling #DesignLeadership #DesignRushPodcast FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH