The Hidden Reason Agencies Lose Clients and How to Fix It Most agencies don’t lose clients because of bad work. They lose them before the first project even begins. In this episode of the DesignRush Podcast, Cliff Skelliter (Founder, Sky Story Creative) and Prashant Puri (CEO & Co-Founder, AdLift) reveal the hidden reason agencies lose trust: surface-level pitching, generic strategies, and black-box delivery models. From building emotional rapport to leveraging foresight and backend transparency, they explain how modern agencies can shift from “just another vendor” to indispensable strategic partner. What You’ll Learn: ✔️ Why most agency pitches fail before they start ✔️ The shift from clicks and CPC to revenue and relationships ✔️ How automation and AI build trust, not just efficiency ✔️ What interpretive design reveals about real audience connection ✔️ How to optimize for visibility in a post-Google, AI-driven world 👉 Watch now on YouTube, Spotify, or Apple Podcasts. 👍 Like, comment, and subscribe. If you’ve got a story to share, email spotlight@designrush.com #ClientRetention #AgencyGrowth #Storytelling #SEO #PerformanceMarketing #DesignRushPodcast FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH