Spotify's Automated Podcast Ad Push: Key TakeawaysSpotify now offers premium podcast inventory through Ads Managerand Ad Exchange in key global markets.Brands like Instacart and Luxottica report improved efficiency with Spotify Ad Exchange.Spotify’s automation push supports growing demand for streamlined podcast production and buying.

Spotify is making it easier for brands to tap into its 170 million monthly podcast listeners by unlocking automated access to its premium podcast ad inventory.

This week, the company announced a major update to its ad tools.

Marketers can now buy podcast ad slots through "Spotify Ads Manager," the self-serve platform for advertisers of all sizes.

Alternatively, they can also buy ad slots on "Spotify Ad Exchange" (SAX), the programmatic buying solution.