HOKA and Anomaly's Campaign: Key FindingsHOKA’s “Together We Fly Higher” campaign with Anomaly exploreshow community support fuels individual performance.A Bob Dylan-backed anthem film anchors the push, spotlighting real runners and authentic moments.Additional short films and global placements reinforce HOKA’s brand identity and human-first values.
Even in a sport known for solitude, HOKA believes no runner truly gets there alone.
The performance footwear brand just launched its 2025 global brand campaign, “Together We Fly Higher,” in partnership with its creative agency of record, Anomaly.
The push highlights the emotional truth behind many running journeys, that every personal milestone is powered by a collective effort.