Senior Industrial Designer Rob Irwin charts two decades of sustainable practice, from biomimetic lawn-dart redesigns to net-zero houses with $12 power bills. Along the way he demystifies lifecycle thinking: extraction, processing, manufacturing, distribution, use, upgrades, end-of-life, and transport. Rob critiques the limits of current LCA tools—“CO₂ is not the whole story”—and spotlights hidden health impacts like polyester microfibers. He closes with a challenge to designers: treat environ...