The so called “nudge theory” as popularized by Richard Thaler and Cass Sunstein in their bestselling 2008 book “Nudge,”—is about how to use behavioural interventions to get people to act in their best self interest. But, what does this look like when we think about this in the context of government policy? And, how, in particular, can this concept be mobilized to achieve more equitable policy outcomes? In this episode, we talk to Dilip Soman and Alia Kamlani to answer these questions.
