Neda Dixon is the founder of London-based fashion label Lavand Stories. Born into an Iranian heritage, Neda was raised in a traditional household by her stay-at-home mother and her father, who owned a successful business.
Neda fell in love with fashion from an early age, refusing to dress on anyone else’s terms but her own. At just 11 years old, she created a book called The World in Neda’s Eyes, where she wrote “when I’m older, I want to be a fashion designer” - her younger self influenced her older self.
This early passion led her to study Fashion Design at University, and following one career change and the realisation that being happy wasn’t about her bank account but instead doing what she loves, she went on to establish Lavand Stories in 2018.
In this episode, we discuss the financial stigma of working in the fashion and creative industries, making sacrifices and building a social media presence, which isn’t always an easy journey. Neda also has an overwhelming love affair with her customers. At the heart of Lavand is the concept: “functionality over a pretty design - can she sit in it, dance in it, hold the rail on the tube in it?”
Neda is such an inspiration, and if she has taught us anything it would be that trial and error plays a massive part in running a fashion business and growth.
Overall, this motivational podcast doesn’t shy away from the challenges and prescribes a lot of tough love, or as Neda puts it: “Don’t just be motivated when things are good – ALWAYS be motivated.”
Discover more about Neda Dixon and Lavand Stories:
Lavand Stories Online store: www.lavandstories.com
Lavand Stories Instagram: @lavandstories
Neda Dixon Instagram: @neda_lavand
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