This week we are joined by Larissa Muehleder, founder of New York womenswear label Muehleder. Her empowering contemporary pieces are sculpted out of Neoprene, a fabric she takes pride in being comfortable, flexible, and more importantly, that her customers can wear and still eat a burger in!
Born into a Nigerian and Austrian lineage, Larissa moved around a lot as a child; from Germany to Paris, and briefly Senegal before finally settling down in Brooklyn, New York. The adventures shaped her resilient and “go with the flow” attitude, which soon led her to the High School of Fashion Industries at the young age of 16.
Her love for fashion design further inspired her to study Business and Fashion Marketing and Merchandising at the Fashion Institute of Technology. It was from here, along with her mother’s strong entrepreneurial influence, she began to adapt to the challenges of owning a fashion business and maintaining its values.
Muehleder label, and notably, Larissa’s designs have come a long way since; dressing major celebrity clients including Cardi-B, Zendaya, and Ashley Tisdale, to name a few.
In this episode, we talk about the hustle and grind of crafting and selling a fashion label. This isn’t always an easy task as Larissa explains her own personal experiences of pitching from boutique to boutique in the center of New York, but also the learning curve and success that came from it.
She also touches on her overwhelming love for her clients, and how building a relationship and listening to your customers, as well as being truly authentic, is essential for running a successful fashion business.
You don’t want to miss this exciting podcast that overall focuses on work hard, play even harder!
Discover more about Larissa and Muehleder:
Muehleder Online store: https://www.muehleder.com/
Muehleder Instagram: @muehlederlabel
Larissa Muehleder Instagram: @girlinthewhiteglasses
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