Before Jedidiah paused the internet with Kylie Jenner wearing her Vashtie dress in 2020, she was made redundant from her full-time job just a month before. What seemed like an overnight success was actually, at the time, 4 years in the making - and what comes with overnight growth isn’t always glamorous.
Born into a Nigerian and Ghanian lineage, influenced by her hometown of Hackney East London, Jedidiah always had a flair for fashion, and creativity was encouraged in her home. So it was no surprise that whilst studying Fashion Journalism at London College of Fashion, she knew very quickly that if she were to pursue fashion, it was going to be something within design.
Upon graduation, she began working as an events coordinator and invested in courses to learn how to construct garments, sewing pieces for clients in the evenings and weekends. Fast forward to 2021 and Loud Brand Studio’s is a force to be reckoned with, as well as Jedidiah being listed as a Forbes 30 under 30 this year.
Having just recently launched her new collection, Iru, inspired by Nigerian food, I had the opportunity to sit down with Jedidiah to bring things back to the beginning and take you behind the scenes of what comes with fast growth.
Discover more:
Follow Jedidiah on Instagram: @jed_ba
Follow Jedidiah on Twitter: @jedba__
Follow Loud Brand Studios on Instagram: @loudbrandstudios
Follow Loud Brand Studios on Twitter: @loudbrndstudios
Visit the online Loud Brand Studios Store: www.loudbrandstudios.com
Follow The Entry Platform on Instagram: @theentry_platform
Follow Rebecca Tembo on Instagram: @iamrebeccatembo