💡 "Design ROI is just about making things look good, right?"

WRONG.

In this episode, Nick Groeneveld and Tyler White expose the ROI myth that’s been holding designers back for decades.

Here’s the deal—great design isn’t just about aesthetics. It’s about influencing perception, driving conversions, and making customers FEEL something (even when they’re pissed off).

We break down:
✅ The perceived vs. actual value of design (and why it matters more than you think).
✅ How design shapes customer behavior and drives real business impact.
✅ The secret to handling angry clients (without losing your sanity).
✅ Why tracking customer sentiment is the goldmine most designers ignore.
✅ How to measure design impact in a way that actually makes sense to non-designers.

If you've ever struggled to prove your worth as a designer or convince clients that your work is more than just a “nice-to-have,” this episode is non-negotiable.

🎧 Listen now and start making design decisions that move the needle!

📢 Subscribe to The Design Table Podcast!
👋 More about Tyler and Nick