In this episode of The Design Table Podcast, Tyler and Nick go into the chaotic world of branding. They discuss why it matters more than ever, when it’s completely overhyped, and how to make the most of it as a product designer looking to build a career.

Well-known branding moments include the Jaguar rebrand and Apple’s liquid glass 'feature'. Nick and Tyler talk about how branding decisions influence users and why some branding changes work wonders while others just cause social media uproar.

They also have quite something to say about personal branding for product designers: what it is, how to find your voice, and why soft skills don’t show up in your Figma file.

🔸 Why branding is your biggest moat—or just overpriced vibes
🔸 What the Jaguar rebrand got wrong
🔸 How Apple’s “failures” still drive loyalty
🔸 The emotional psychology behind iconic brands
🔸 Personal branding tips for designers
🔸 The underrated power of testimonials
🔸 Social proof, client trust, and repeat work
🔸 How to niche down (without boxing yourself in)

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