Architects have always been advocates for design solutions, but as global challenges grow, so too does pressure on architects to stand up and do more. Jennifer McMaster is a founding director of architectural practice Trias and the recipient of the Australian Institute of Architects’ 2024 National Emerging Architect Prize. Across her work, she consciously advocates for environmentally responsible design. In this episode, Jen shares insight on how she balances advocacy with the realities of practice, and how the industry can collectively create change in a time of global crises.   Further reading: 2024 National Emerging Architect Prizehttps://architectureau.com/articles/2024-National-Emerging-Architect-Prize/ Jennifer McMaster on how to broadcast the value of architecture to a wider audiencehttps://architectureau.com/articles/jennifer-mcmaster-on-how-to-broadcast-the-value-of-architecture-to-a-wider-audience/ Draped House by Triashttps://architectureau.com/articles/draped-house-by-trias/ Paddington House by Triashttps://architectureau.com/articles/paddington-house-by-trias/ 2025 Houses Awards: House Alteration and Addition over 200 square metreshttps://architectureau.com/articles/2025-Houses-Awards-House-Alteration-and-Addition-over-200-square-metres/ 2025 Houses Awards shortlist: Sustainabilityhttps://architectureau.com/articles/2025-houses-awards-shortlist-sustainability/