In this episode of Design Shift, we sit down with design and innovation leaders Elizabeth Glenewinkel and Mario Ruiz to explore how AI and the Jobs to Be Done (JTBD) framework are transforming the role of designers. Learn how they’re helping teams move from tactical execution to strategic leadership by combining human-centered design, critical thinking, and agentic workflows. We dive into their journey at Salesforce, the evolution of innovation teams, and how designers can adapt, lead, and thrive in an AI-first world.Whether you’re a product designer, design strategist, or innovation leader, this conversation is packed with actionable insights on staying relevant and making meaningful impact in a rapidly changing landscape.