In this conversation, I interview Joanne Hawa, the owner of Natural Instincts Interior Design, about her design philosophy, the impact of COVID-19 on her business, and the importance of sustainability in interior design. Joanne shares her passion for nature and how it influences her work, the challenges and rewards of growing her firm, and her collaborative approach to design. She also discusses her favorite aspects of the design process and the joy she finds in sourcing new materials and trends.

Takeaways

• Joanne's design philosophy is rooted in nature and organic elements.

• COVID-19 led to an influx of clients seeking homes in Park City.

• Collaboration with builders and architects is key to successful projects.

• Sustainability is a priority in Joanne's design approach.

• Joanne enjoys the entire home design process, not just specific rooms.

• The importance of creating a cohesive vibe throughout a home.

• Joanne loves shopping for the latest design trends.

• Building a strong team is essential for growth in the design industry.

• Referrals play a significant role in attracting new clients.

• Joanne finds joy in promoting her team's skills and creativity.

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