The roots of our products are in Johanna’s native Sweden. That is where, as a young girl, she sat in her mother’s atelier as she meticulously crafted dresses by hand.
Johanna learned to appreciate the quality and versatility that only hand work can achieve. And it is where she was surrounded by the clean elegance of Scandinavian design.
As a young woman, Johanna took these influences with her to America to attend fashion school and then to establish herself as a successful clothing designer.
Working for such companies as BCBG, Katayone Adeli, Express and Gap - her accessible designs have been worn by women all over the country. Whether gracing the pages of Vogue, an actress’ wardrobe or a special night out, her designs made women feel special.
Now, Johanna has turned her eye to designing for the home. Through her travels, she has discovered incredibly talented artisans and collaborates with them to elevate their traditional craftsmanship with refined composition.
Whether engaging the dyers in the highlands of Peru or the weaving families of Portugal, she envisions the possibilities of their techniques and incorporates their unique skills into her products.
The result of this marriage of cultures and creativity is “a revelation” that is “simply breathtaking.”
https://www.johannahoward.com/
