The next revolution in AI isn’t another tool, it’s a reconstruction of how organizations think, act, and create meaning.
Strategist and designer Kwame Nyanning (Partner & Chief Design Officer at EY Seren) argues that the companies who win the agentic era won’t be the fastest to automate — they’ll be the first to redesign their ontology: the invisible system of goals, relationships, and decisions that define value. His book Agentics, How to design AI agents for impact, growth & innovations reframes AI not as a tool, but as a design medium for intent, alignment, and emergence.
What you’ll learn:
➤ How agentic systems blur the line between user, product, and enterprise—and what it means to lead in that new reality.
➤ Why design is shifting from pixel-perfect outputs to intent-perfect systems, where meaning and business-redefining ontology drives performance.
➤ Why the real risk of automation isn’t lost jobs but lost meaning, and how friction, constraint, and emotion become the new luxury.
➤ How agencies and teams can thrive by trading efficiency for proof of alignment and outcomes that matter.
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This is episode 45 of the Design of AI Podcast.
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Our next AI Product Strategy workshop is happening on November 20.
In this 3-hour online workshop you’ll leverage our framework for discovering and pressure-testing disruptive AI product ideas. Get more info at designof.ai/workshop
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This episode was hosted by:
Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/
Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/
This episode is brought to you by PH1 Research, a research & strategy consultancy specialized in mapping the future of your business & product. Get more info at PH1.ca
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Kwame Nyanning is a strategist, designer, and thought leader working at the intersection of AI, enterprise transformation, and human-centered design. Formerly with McKinsey, Frog, and Infosys, and now embedded in EY Saren, Kwame’s work explores how organizations must move beyond incremental automation and instead reimagine their very ontology — the foundational logic of how value and meaning are created.
Follow him on Linkedin: https://uk.linkedin.com/in/kwamenyanning
Buy his must-read book here Available in paperback or Kindle.
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