36. Apple's Intelligence Shocks AI and How to Harness Power of Deep Research

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Design of AI | Build Products that Customers & Businesses Value

Design of AI

45 episodes

1 day ago

We provide a pragmatic and practical deep dive into what AI can do and how it is transforming industries. We help designers, researchers, and product managers excel in a rapidly changing future. Hosted by: Arpy Dragffy Guerrero (Founder & Principal Strategist, PH1 Research) https://www.linkedin.com/in/adragffy/ Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/ Please make sure to subscribe to our Substack to never miss an episode. On the Design of AI substack you’ll also receive more strategic insights and recommended products. https://designofai.substack.com/

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36. Apple's Intelligence Shocks AI and How to Harness Power of Deep Research

Design of AI | Build Products that Customers & Businesses Value

20 minutes 15 seconds

4 months ago

36. Apple's Intelligence Shocks AI and How to Harness Power of Deep Research

What does it mean when the largest consumer tech company in the world says AI isn't so intelligent after all?

Over the last week Apple has dominated AI headlines and not for the reason you'd expect. Their research team released a paper called "The Illusion of Thinking." (Authors: Parshin Shojaee, Iman Mirzadeh, Keivan Alizadeh, Maxwell Horton, Samy Bengio, Mehrdad Farajtabar)

This quote from Gary Marcus' newsletter sums it best:

"What the Apple paper shows, most fundamentally, regardless of how you define AGI, is that LLMs are no substitute for good well-specified conventional algorithms. (They also can’t play chess as well as conventional algorithms, can’t fold proteins like special-purpose neurosymbolic hybrids, can’t run databases as well as conventional databases, etc.)"

This was then followed by Apple's developer event this week where Apple continued to under-deliver on market expectations of AI releases in iOS and beyond.

In this episode we explore what it means for builders and business users of AI that Apple is playing the spoiler role compared to OpenAI and Google's role as hypers of GAI.

We present a path forward for leveraging the increasing task accuracy and task accuracy of the latest LLMs. And we discuss the risk of the illusion of reasoning within LLMs as it relates to employers looking to reduce headcount.

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This episode was hosted by:

Arpy Dragffy Guerrero (Founder & Principal Strategist PH1 Research) https://www.linkedin.com/in/adragffy/

Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/

And if you want more AI strategy & research content, subscribe to our substack newsletter at https://designofai.substack.com/

This episode is brought to you by PH1 Research, a research & strategy consultancy specialized in mapping the future of your business & product. Get more info at PH1.ca

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