Today on our show, we’re talking about the creative process as a fusion of art, logic and performance. To do this, we’re joined by François Nguyen, Executive Design Director in frog New York. François is a long-time frog and a very accomplished industrial designer with an extensive history in his field, working on everything from medical products to next-generation hardware across industries and even designing the iconic Beats by Dre headphones. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report Chief Challenges 6: Making Connectivity Matter (https://go.frog.co/beyond-the-vehicle-report) Find episode transcripts and more from our conversation (https://www.frog.co/designmind/design-mind-frogcast-ep-43-when-creativity-becomes-method-acting) Find François Nguyen on Spotify. (https://open.spotify.com/album/3YMHFmIESOodoqS2h3lFCR?si=Av07Qr76RiiDGdpqwRYisA) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)