What if 'future' was a verb? Could that inform our approach to building a society with lasting value for people and planet? Historically, the world of innovation has emphasized the human experience, which, in most contexts, translates into being zeroed in on the needs of the end user of a product or the customer of an organization. Of course, this remains mission-critical to making things people love. But today, creating with intention requires a much broader remit. It requires expanding to include decision-making that considers societal and environmental factors. To discuss how to shift toward a more “planet-centric mindset,” we’re joined by Idun Aune, designer and Head of Sustainability in frog Norway. Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-41-5-foundations-of-planet-centric-innovation) Download the frog guide 'The Regenerative Compass' (https://go.frog.co/the-regenerative-compass) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Senior Copyeditor, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)