In this episode of Il Salotto Sessions, Sara Seravalli sits down with Jason Milne from Contagious Design to explore the powerful role of human connection in branding - with a special focus on the drinks industry.

Together, they unpack how brand homes go far beyond bricks and mortar, becoming immersive spaces that spark emotions, create memories, and deepen relationships between brands and their audiences. From the craft of storytelling to the magic of sensory design, the conversation shines a light on how experiences can transform casual consumers into loyal advocates.

Jason also shares insights into the evolving expectations of today’s consumers and why adaptability is key for brands looking to stay relevant. Along the way, Sara and Jason discuss how the smallest details - like the warmth and knowledge of staff - can make or break a brand encounter, and why design must always reflect the true spirit of the brand.

Whether you’re in design, hospitality, or simply curious about the psychology of brand loyalty, this episode offers inspiration on building connections that last.