69: Touchpoint Transformation: Branding Beyond the Logo with Aussie Innovators

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Design Like You Mean It

Gemini Creative Studio

74 episodes

1 week ago

🎙️ Design Like You Mean It Hosted by Loren, Gemini Creative Studio founder. For rebels burning beige branding. Get unfiltered rants, design hacks, & roasts of sad logos. Charge your worth, repel bargain hunters, own your bold. Who's this for? Biz owners & designers done with “safe” snoozefests. 👉 Subscribe & design unapologetically. PS: Boring brands? Buried. 🔥

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69: Touchpoint Transformation: Branding Beyond the Logo with Aussie Innovators

Design Like You Mean It

11 minutes 29 seconds

1 year ago

69: Touchpoint Transformation: Branding Beyond the Logo with Aussie Innovators

This episode peels back the layers of what truly constitutes a brand's identity — far exceeding just a memorable logo or catchy tagline. Loren takes listeners on an exploratory journey through the branding strategies of successful Australian businesses, spotlighting how they've masterfully crafted every interaction to resonate with their audience.

From the digital forefront to the tangible touchpoints, discover how these trailblazers have woven their brand essence into every aspect of their business, creating a seamless and unforgettable customer experience. Through insightful examples, learn the importance of consistency, storytelling, and emotional connection across all platforms and interactions, proving that effective branding is a holistic endeavor.

Whether you're a startup founder, a seasoned entrepreneur, or a branding aficionado, this episode offers a wealth of knowledge on elevating your brand by ensuring that every customer touchpoint reflects your core values and mission. Get ready to be inspired by the ingenuity of homegrown Australian businesses and learn how to apply these lessons to leave a lasting impression on your audience, making every encounter with your brand a meaningful one.

You can find more about Gemini Creative

On Instagram: https://www.instagram.com/gemini.creativestudio/ Website: www.geminicreativestudio.com.au How to Create Aesthetically Pleasing Graphics in Canva that Convert FREEBIE: https://geminicreativestudio.myflodesk.com/canva-freebie Want to be on podcast? We're looking for guests! Apply here: admin@geminicreativestudio.com.au

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