Does living in a well-designed city make you healthier? How can surfing increase your creativity? Have you ever wondered why hospitals are so ugly? Bon Ku is a physician and an avid fan of design, food, surfboarding, and Medicine. On DESIGN LAB, Bon and his guests tell stories at the intersection of design, science, and humanity. Listen each week and learn new insights, hacks, and design principles that you can apply to your own life. ISSN 2833-2032
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Does living in a well-designed city make you healthier? How can surfing increase your creativity? Have you ever wondered why hospitals are so ugly? Bon Ku is a physician and an avid fan of design, food, surfboarding, and Medicine. On DESIGN LAB, Bon and his guests tell stories at the intersection of design, science, and humanity. Listen each week and learn new insights, hacks, and design principles that you can apply to your own life. ISSN 2833-2032
This week we talk about simplicity as a strategy.
Howard Belk pulls double duty as Co-Chief Executive Officer and Chief Creative Officer of leading global brand experience consultancy Siegel+Gale, which he claims is one (or two) of the six best jobs on the planet.
He is an entrepreneur who helped a 50-year-old branding firm reestablish industry leadership by embracing its disruptor legacy. Since his arrival at the firm in 2004, he and his colleagues have established Siegel+Gale as The Simplicity Company, truly the go-to firm to help untangle the mind-bending brand mash ups that result from the entrepreneurial adventures of the CEOs they love.
Over his career, he has partnered with Fortune 500 clients to embrace the power of simplicity, purpose, experience and design to transform and grow their companies. Today, he is one of those rare birds who understands both business and design, and more importantly how to embrace one to succeed at the other.
Episode mentions and links:
Siegel+Gale
Siegel+Gale: CVS Case Study
Siegel+Gale: BMS Case Study
Howard’s photo credit: Madeline King
Howard’s restaurant rec: Omen
Howard’s book rec: The Last Days of Night by Graham Moore
Follow Howard: Twitter | Insta | LinkedIn
Follow Siegel+Gale: Twitter | Insta | LinkedIn
Episode Website: https://www.designlabpod.com/episodes/127
Design Lab with Bon Ku
Does living in a well-designed city make you healthier? How can surfing increase your creativity? Have you ever wondered why hospitals are so ugly? Bon Ku is a physician and an avid fan of design, food, surfboarding, and Medicine. On DESIGN LAB, Bon and his guests tell stories at the intersection of design, science, and humanity. Listen each week and learn new insights, hacks, and design principles that you can apply to your own life. ISSN 2833-2032
