Elayne DeLeo talks to designer and author of Superhuman by Design, Donald Burlock, Jr on his path from dreaming of designing airplanes to experience and brand designer, how to make organizations understand and activate around the value of design process, and why empathy is not the primary motivator for good design.

Donald Burlock, Jr. is an in-demand design leader with more than ten years of experience creating strategies and game-changing results in the marketplace. Donald has launched highly-awarded global campaigns and helped top organizations like Coca-Cola, IDEO, Dolby Labs, and Capital One deliver innovative design solutions to diverse audiences. He has contributed to multiple design outlets and regularly speaks on creativity and design thinking. Currently, he works as a Sr. UX Designer at Lab126 and has recently published a book on his creative journey called Superhuman by Design: Keys to Unlocking Your Creativity for Game-Changing Results.

He holds a BS in Mechanical Engineering from Kettering University and a Master of Industrial Design degree from Georgia Institute of Technology.