In this episode, we're talking with Evante Daniels about Cultural Physics and how to build resonance that's felt, remembered, and trusted through design and marketing. Evante is the founder and Chief Strategy Officer at SEEQER, a cultural intelligence firm. His professional background spans industrial design, brand strategy, and marketing leadership.

For many creatives, the concept of “culture” feels like something that moves independently of us, making it difficult to gauge its importance in strategic decision-making. But it’s not guesswork. Evante shares how we can define and work intentionally with the forces shaping collective perception. We cover what cultural physics is, why it matters to designers and marketers, and how to actually work with culture instead of trying to get lucky.