In this episode, Luigi and Ravi explore Threads, the new social media app launched by Meta. Threads experienced unprecedented success, attracting 70 million users within its first few days and surpassing other Twitter competitors. Its integration with Instagram allowed for seamless profile and content transfer. Threads signifies a shift towards protocol-based social media, does it really? With plans to enable access to an open social media protocol in the future. Luigi and Ravi discuss the limitations of walled garden platforms and the advantages of open protocols, including increased competition and user control. They also emphasise the importance of user education and the development of compelling applications to drive adoption of protocol-based social media. The vision is a future where users have unified digital identities across platforms, fostering collaboration and growth within the social media landscape. Finally, Luigi and Ravi highlight the potential implications for users and companies, including the flexibility to switch platforms without starting from scratch and the opportunity for developers to innovate on shared social media infrastructure. So, what does the future of social media has in store for us?
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