Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
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Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
In this episode of Design Frameworks, I’m breaking down why classic Color Theory doesn't help your design thinking. While it tells how colors influence emotions, it ignores cultural and commercial context, ie. category codes—which are what really matter when choosing colors for a brand. You’ll learn: ✅ Why Color Theory is outdated for branding ✅ How to audit Category Codes to make smarter color choices ✅ The real questions to ask when selecting a brand color Resources & Links: - Connect with me on Instagram: https://www.instagram.com/nikaworlund - Find me on LinkedIn: https://www.linkedin.com/in/nika-worlund/ - Join the waitlist for my upcoming webinar: https://www.nikaworlund.com/Fast-track-brand-strategy-blueprint-for-designers - Want personalized guidance? Book a quick 30min Q&A with me and let's figure out how you can start your own journey to becoming more strategic: https://www.nikaworlund.com/1-on-1-coaching
Design Bigger
Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
