Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
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Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
13: How to Sell Brand Strategy to Clients ’Who Already Have It’
Design Bigger
9 minutes
4 months ago
13: How to Sell Brand Strategy to Clients ’Who Already Have It’
Does your client say they “already have brand strategy”? 🤔 Don’t stop there. In this episode, Nika breaks down the big myth that brand strategy = brand positioning—and shows how there’s a whole world 🌍 of strategic work agencies can deliver after a brand positioning is set.
Drawing from her experience with global brands 🌐, Nika walks through the three levels of brand strategy—foundational, executional and activational —and explains how you can confidently offer strategic services 💼 even when you're not the 'original' strategist. From sub-brand development to tone of voice guidelines 🗣️, this episode will expand your idea of what's possible.
🔑 In This Episode:• The difference between brand strategy and brand positioning 🧱• Three levels of strategy work you can offer 🎯• Examples of strategy deliverables you can deliver: tone of voice 🗣️, creative principles 🎨, brand world thinking 🌟, content strategy 📝, and more
💡 Nika’s Tip:Once a brand has positioning, the real work begins. Brand strategy lives far beyond a pyramid on a page.
🔗 Resources & Links:🎧 Episode 7: [How to Sell Strategy to Clients Who Just Want Design]
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Design Bigger
Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
