Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
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Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
12: Stuck in a Niche? How Smart Design Agencies Break Into New Industries
Design Bigger
20 minutes
5 months ago
12: Stuck in a Niche? How Smart Design Agencies Break Into New Industries
You’ve got a strong portfolio 💼, a clear area of expertise 🎯, and a steady stream of clients 💸. But what if you want out of the category you’re known for?
Maybe you’re the go-to studio for tech brands 💻, but you dream of branding restaurants 🍽️. Or you’ve done a ton of CPG work 🧴, but want to land a hotel project 🏨. Pivoting into a new industry is something every agency faces at some point — and it’s absolutely doable.
In this episode 🎙️, I break down the classic 6-step new business strategy 📈 that helps independent agencies move into new categories intentionally — and I share some hard-earned lessons from my agency days (including a very expensive pitch trip to NYC that flopped in the first 5 minutes 😬).
What You’ll Learn:
⭐ Why betting on just one industry is a gamble—and how diversification builds creative resilience
⭐ The smartest way to “fake” experience in a new category (and why 'stepping stone' projects are your secret weapon).
⭐ How to effectively stalk your prospects on LinkedIn
⭐ How to lose a small fortune playing the New Business game
⭐ The hidden purpose of a chemistry meeting (hint: it’s not design)
⭐ Why 'working loudly' is more important than a perfect website
Want more strategic design tips?
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Design Bigger
Welcome to Design Bigger, the podcast for designers and studios ready to think bigger, design bigger brands, and land bigger projects. I’m Nika Worlund, an ex-Big Agency Brand Strategy Director who took her Bluechip client expertise to built a freelance career helping independent agencies around the globe.
This is the podcast where I share the tricks of the trade for lean design thinking to set you up as a world-class creative talent. As a translator between business and creatives, I’ll show you how to speak client, hack top agency frameworks, and think like the best studios out there.
If you’re ready to design bigger, hit subscribe and let’s get started.
