Kia ora and welcome to the Kātoitoi 2021 podcast series. This is a special limited edition podcast series of five interviews commissioned by Creative New Zealand as a part of the 2020 Kātoitoi pilot. This interview and illustration sits within a series of commissioned essays, interviews, podcasts and artworks to be published over 12 weeks supported by CNZ. In this special series we’ll hear from five of the review panel, each of whom looked at work within three categories to help select the final complied archive for this year. Kia ora I’m Louise, Design Assembly Founder and Director and today I’m talking to Tim O'Neill. A multi-disciplinary creative with graphic design beginnings, over the past decade Tim has found himself doing a little bit of everything. From kicking through the start-up app scene to crafting type for his foundry to creating TV commercials. Currently his nine-to-five consists of brand strategy and identity with a diverse range of clients at Plato in Christchurch. Tim praises his design background for the conceptual foundation behind any creative practice.