Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa New Zealand designers, hear their stories and celebrate their work. I’m Louise and today I’m talking to Laura Cibilich from Run. Laura founded RUN (formerly Designstein) in 2008 and since then has orchestrated the launch of many successful brands and products, including New Zealand’s first indoor trampoline fun park, Jump. With her strong design background Laura has an extensive knowledge of strategic design, graphic design and brand application, with particular expertise in brand identity and brand strategy. She has experience working on projects for clients including The Food and Agriculture Organization of the United Nations, Niue Tourism, 2degrees, Lego, Sheraton Hotels and Resorts, Canon, Puma, Kelly Tarlton’s, Jagermeister, Mattel, Pacific Trade Invest and Te Puia. Kia ora Laura, thanks so much for joining me.