Kia ora and welcome to Design Assembly Conversations. In this series we talk to Aotearoa NZ designers, hear their stories and celebrate their work and for the month of March we are placing a special spotlight on Women in Design.

I’m Louise and today I’m talking to Emme Jacob from Maynard Design Consultancy.

With a background in graphic design and a passion for wayfinding, Emme is interested in connecting people to place through meaningful environmental graphic solutions. Her wayfinding experience spans social housing, aviation, public realm and cultural centres, grounded by a belief that every person deserves inclusive access and connection to place.

Emme brings with her experience in brand and identity, and enjoys approaching wayfinding by creating thoughtful narratives that conceptualise place – creating logical yet surprising work, suited to local people. Through strategic wayfinding projects, Emme enjoys the challenge of balancing functional and intelligent systems with considered design outcomes, ensuring solutions are genuinely empathetic to those they serve.

For more inspiring stories of Aotearoa New Zealand designers and their work, visit designassembly.org.nz