In this post-analysis episode, we dive deeper into Rich Gilligan’s Desert Island Dress choices, with a special focus on Levi’s 501s and their cultural significance. From their origins as durable workwear for Gold Rush miners to their association with rebellious youth, counterculture movements, and high fashion, we explore how Levi’s has continuously redefined itself through cultural storytelling.

We also discuss the groundbreaking Laundrette advert of 1985, which reimagined masculinity, and Levi’s latest REIIMAGINE campaign featuring Beyoncé—an intervention in the cowboy myth and American music history. What does it mean to frame and reframe history? And how do brands, fashion, and photography shape the narratives we tell?

Join us as we connect Rich Gilligan’s love for 501s with the broader conversation on identity, storytelling, and who gets to define Americana.

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