#86 How (and why) Mark Wheeler overhauled Storyblok’s whole GTM

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Der Revenue Marketing Realtalk

Tim Rath

104 episodes

2 days ago

Moin, Leute! In diesem Pod findet ihr Insights aus meinem Leben als CEO einer der größten Revenue Marketing Agencies in DACH und Interviews mit inspirierenden Persönlichkeiten. Mein Ziel: Die Geschichten hinter erfolgreichen (Tech) Companies erzählen, konkrete Tipps sowie Marketing Trends teilen und euch natürlich auch mal zum Lachen bringen. 😎 Dabei unterstützt mich mein Kumpel und YOYABAs VP Revenue Marketing Matthis, der euch jede Woche frische Insights direkt aus dem Maschinenraum der besten Tech Companies der Welt liefert.

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#86 How (and why) Mark Wheeler overhauled Storyblok’s whole GTM

Der Revenue Marketing Realtalk

55 minutes 43 seconds

4 months ago

#86 How (and why) Mark Wheeler overhauled Storyblok’s whole GTM

In this episode, Storyblok's CMO and thought leader Marc Wheeler shares how he unlocked the U.S. market with specific GTM playbooks and explains the critical importance of localized messaging when expanding a B2B SaaS company internationally. Additionally, he provides concrete insights on how his team leverages AI-powered models to analyze, evaluate, and engage potential B2B buyers with highly relevant messages. Tune in now!